Fall is a favorite season for community gatherings. From farmers markets, harvest festivals, outdoor concerts, craft fairs, and food truck events, there is a lot of seasonal fun to be had!. For seasonal or pop-up businesses, these events can bring big opportunities, but they also carry unique risks.

Whether you’re selling handmade goods, serving food, or running a temporary attraction, here’s how to protect your business (and your bottom line) this autumn.

 

General Liability Insurance: Your First Line of Defense

Most event organizers require proof of general liability coverage before you can set up your booth, tent, or truck. This coverage protects you if:

  • A customer trips on your display and gets hurt
  • You accidentally damage the venue’s property
  • Someone claims your product caused injury or illness

If you don’t operate year-round, ask about short-term event policies. These can be more affordable for seasonal businesses and will still offer the coverage that you need.

 

Food Liability for Vendors & Trucks

If you’re serving food or beverages, you face additional risks—especially foodborne illness or allergic reactions.

Make sure your policy includes:

  • Product liability coverage (for food-related illness or injury claims)
  • Completed operations coverage (in case a problem occurs after the event ends)

Some venues may also require a certificate of insurance (COI) listing them as an “additional insured.”

 

Protect Your Equipment & Inventory

Outdoor events bring weather unpredictability, theft risks, and the potential for accidents.

Consider:

  • Inland marine insurance (despite the name, it’s not for boats—it covers mobile equipment and goods in transit)
  • Coverage for tents, signage, cooking equipment, and POS systems
  • Seasonal inventory protection in case of storm damage or theft

Venue & Permit Requirements

Many municipalities require proof of insurance before issuing event permits. Festival organizers may also set minimum coverage limits you must meet.

Always:

  • Review insurance requirements well before the event
  • Send your COI to the organizer by the deadline
  • Check if you need liquor liability coverage if serving alcohol (even samples)

Weather & Event Cancellation Coverage

Fall weather can be unpredictable—especially for outdoor events.

Event cancellation insurance can help cover:

  • Non-refundable fees if the event is canceled due to severe weather
  • Lost revenue from a forced closure
  • Vendor expenses you’ve already paid

Have Fun this Fall!

From bustling farmers markets to cozy fall festivals, seasonal events are a great way to connect with your community, but one unexpected accident or weather disaster could wipe out your profits. Make sure that doesn’t happen by getting the proper insurance. 

📞 Before you book your next booth or pop-up, contact us! We’ll help you find the right coverage so you can focus on making your fall season a success.